Attention chiropractors – if you don’t offer online appointment scheduling for your patients – you are missing out on not only attracting new patients to your practice – but you’re also missing out on repeat appointments by current patients.
Here’s a quick real life example of how adding online appointment scheduling can help chiropractors grow their practice.
During her junior year, my daughter was involved in a very serious car crash. She was returning to campus across the state when an oncoming driver tried to pass a truck as she was approaching. Fortunately – she jerked the wheel and was able to avoid a head on collision – but the damage to the vehicle was severe. It was so severe, that the impact tore a HOLE in the door behind the driver’s seat. Needless to say – my daughter suffered serious neck injuries from the crash and despite her youth – will now be a chiropractic patient for life.
After the accident – blinding headaches and nerve pain force her to drop out of school to recover from her injuries. She saw her local chiropractor 3 times a week for 8 weeks. Eventually she began seeing her chiropractor two times a week – and then once a week – and finally she was released to “as needed” appointments.
Thanks to her chiropractor’s skillful manipulations -she was able to return to school full time the following semester. She returned to busy and active life of campus – but was occasionally plagued by recurring headaches.
Here’s where online appointment scheduling enters the picture – and how her current chiropractors LACK of online appointment scheduling is costing her repeat visits from a very grateful patients.
I had been hearing my daughter complain about the return of her headaches for a few days when I asked her why she didn’t schedule an appointment with her chiropractor. Her response:
“I only have the headaches at the end of the day. My chiropractor’s office isn’t open then – so I keep meaning to call in the morning. But then, I’m usually running late for class and don’t think about scheduling the appointment until that evening – when the headache returns.”
If her current chiropractor offered online appointment scheduling – she would have seen my daughter every week for the past 4 weeks. If another chiropractor offered online appointment scheduling – he/she could “steal” my daughter as a patient away from her current chiropractor – because after 4 weeks of evening headaches – my daughter would be a SUCKER for anyone who would allow her to schedule an appointment – online – conveniently from her iPhone.
Are you a chiropractor? Do you offer online appointment scheduling? Just one patient scheduling one extra appointment can easily pay for the service… imagine how busy you could be if 20 patients scheduled one extra appointment a month!